Welcome to samarskaya.com, a gateway and accumulation of various projects and initiatives that I have been involved with. Am based in Brooklyn, NY where it is Generally, input exceeds output, but the latest updates on are I Ruv Ru () and out beyond this site New computer virus spreads from Ukraine to disrupt world business ().
I Ruv Ru is the creative playspace and upcoming portfolio of an enigmatic Russophile & graphic designer. Primarily residing online, the founder of I Ruv Ru was nevertheless interested in a brand and a card that could pique the interest of those he meets. We went with a thick brush lettering for the name, with a dot between the Ruv and the Ru to signify that it doubles as a url. For the production we wanted something with a hint of valentine, amplifying the cutesey-love theme, without toeing over the line into kitsch.
Printed in white foil on GF Smith Colorplan’s Candy Pink with a gravure quilted pattern underneath.