“Starting out at Broadway and W 181st St, the team, together with typography expert Ksenya Samarskaya, traveled by bicycle down Broadway to Bowling Green on the lookout for outstanding lettering, documenting around 200 samples. We then worked to identify and classify each specimen. With Samarskaya’s help, we narrowed our choices to 26 images, focusing on exhibiting as diverse a range of type category, classification and method of production as possible, while showcasing a distinct letter or digit for each in the alphabet. While the vast majority of samples we found are one-off designs, we also identified similar or influential typefaces.”