Welcome to samarskaya.com, a gateway and accumulation of various projects and initiatives that I have been involved with. Am based in Brooklyn, NY where it is Generally, input exceeds output, but the latest updates on are AIGA/NY Wrapping Paper () and out beyond this site Survivors of Florida school shooting launch gun control push ().
A behind-the-scenes peek of what went into AIGA/NY’s Wrapping Paper this year, featuring Ro and Co., Small Stuff, MGMT, and a peek at our upcoming font releases.
“We make all of our fonts from scratch, with a deeply held belief that it’s the ingredients that make the meal. For the holiday wrapping paper, we looked in our cupboards to see what we already had to work with. The font showcased on the left is Wyeth, a condensed sans serif in nine weights that is currently in pre-release. The close-up in the middle and the main type used is Diote, a large sprawling serif family that’s meant to seamlessly travel between screen and print display settings. Making brief appearances are also Blesk, a show pony we released earlier this year, and Messenger, a quirky sans coming in early 2016.”